Life first. The business grows from the overflow.
Club Wild Card is my membership for women who are done forcing it. We come back to life first, then I teach you every practical skill you need to share it and get paid for it, from content to selling, without the pressure.
Let’s look at the facts.
You’re here because you want to build something, and right now it all feels hard and forced.
Maybe you’ve built a whole business and a whole audience, and somewhere along the way it got really heavy, or you burnt it down, or you’re in the middle of pivoting and you’re not totally sure what you’re pivoting to yet. You sit down to make content and it feels like homework, and if someone asked you what you actually want right now, you genuinely wouldn’t know what to say.
You wanna know why it feels like this, my love?
Because you’ve been building from pressure, and I say that with so much love because I did it for years too.
We’re taught to work hard first and earn the right to enjoy it later, so we follow the strategies and the seven-step launch plans, and some of them even work, but if the life underneath it doesn’t feel good, all that strategy just builds you a really nice cage.
That’s what this Club is for. I believe alignment is more powerful than strategy, so we do both, in that order. First we bring you back to life so you can feel what you actually want again, then I give you every practical skill I have, content, positioning, offers, selling and funnels, so you can share it and get paid for it in a way that feels as good as your life does.
The method behind everything #BTCPIK
The whole Wild Card world is built on one philosophy: to live an extraordinary life, you have to Become The Coolest Person You Know (#BTCPIK)
In 2021 I did something kind of simple that changed everything. I stopped trying to be the polished, on-niche version of myself online and just started being me, like actually dancing in my content and talking about Muay Thai and motorbikes and all the stuff that had absolutely nothing to do with my niche.
And I let myself enjoy every second of it. I was so full of my own life and so genuinely obsessed with what I was making that it poured out into everything I created, and people felt it. I started getting comments and messages every day, “you’re such a vibe”, “I cannot stop watching you”.
And then the numbers followed. My income tripled and my audience exploded, and honestly, I hadn’t changed my strategy at all. I’d just finally started being the coolest person I know.
That experience became my life philosophy. At the end of 2021, I coined the term Becoming The Coolest Person You Know… or BTCPIK. I’m so committed to it I have it tattooed on my arm.
Because here is what I truly believe, with everything I have. When you know who you truly are and you embrace your own uniqueness unapologetically, magic happens. I have helped more people build a successful personal brand by helping them tap into their uniqueness, through their hobbies, their interests, their personality, their energy than I ever have with a content calendar or a Canva template.
The strategy is not the issue, my love. The wild magic is in you.
When you become the coolest person you know and build your brand from that place, everything changes.
Perfectionism loosens its grip because you like yourself enough to just share the thing, and comparison gets kind of boring because you're far too fascinated by your own life to care what anyone else is doing. The fear of judgement softens too, because when you think you're the coolest person you know, what other people think just... doesn't matter as much.
And that's when standing out and building a community who are obsessed with you starts to feel like play instead of work, because honestly, it is.
My people are the creative rebels with a hundred ideas and a head full of possibility, and they are not lacking information, they're paralysed by an inner critic that questions them every single time they go to take action. My mission is to help you become so obsessed with who you are that you stop questioning whether you're good enough to make it happen (because you absofuckinglutely are) and start doing it your way.
And that is what Club Wild Card is built on.
What our current members are saying…
Is this you?
You have everything you need to make this work... so why do you keep getting in your own way?
You're not starting from zero, my love. You've done the courses and followed the strategies, and you genuinely have so much to offer and so many things you want to make. But somehow you still end up in the same loop, overthinking and second-guessing and talking yourself out of the idea you were so excited about yesterday. And that gap between what you know and what you actually do is one of the most frustrating places to live, especially when your head is bursting with ideas.
The Club is TOTALLY for you if...
✓ You’re pivoting, rebuilding, or you’ve just burnt down something that got too heavy, and you are not doing it the hard way again
✓ You’ve got all the skills and somehow it all still feels forced, and you want to remember what it’s like to be genuinely excited about your work
✓ You want a big life and a chill business, enough money to live the life you want without trading your whole life for it
✓ You're multipassionate and you're over being told to pick a niche, because all of your obsessions feel like part of the same story and you want a brand big enough to hold every one of them
✓ You’ve done this before. Maybe you had a whole business and a whole audience, and then life happened, you went quiet, and now it feels weirdly hard to pick back up. You don’t need a clean slate, my love, your history is the good stuff.
✓ There’s a version of you that you know is in there, the one who walks in all done up and backs herself, and you want to show up as her more of the time instead of just on the good days.
✓ You spend more time watching what everyone else is doing than showing up yourself, and you're so ready to be the one people are watching instead
✓ You want to build something completely, undeniably like you, surrounded by women who pick you up when you fall off the bandwagon and remind you who you are when you forget
✓ You want to get paid to be you, making real money and real impact by sharing your magic with the world
The Club is not for you if...
✗ You want a paint-by-numbers formula and someone to tell you exactly what to post on Tuesday at 7pm. In here we build the strategy around you, never the other way round.
✗ You want a quick fix or a content hack that gets you a million followers in 90 days. This is ongoing, wildly fun work for the women who are in it for the long game.
✗ You want to build the biggest business on the internet at any cost. That’s genuinely fine, it’s just not what we do in here.
The Wild Card Method. Four stages, and the order matters.
Stages One and Two: Come Alive and Self Obsessed
Everything inside Club Wild Card follows the same four stages, because you can’t build a business that feels good on top of a life that doesn’t. First we get you out of your head and back into your body, so you can actually feel what you want again, pleasure over pressure and a whole lot more fun. Then you learn to trust yourself and know who you are now, which is my Cool AF Academy and the whole BTCPIK philosophy.
Inside we work on:
☆ Self-esteem and your inner narrative. The story your inner critic tells you about what's possible for you is either building your wildly extraordinary life or quietly getting in the way of it, so this is where we rewrite it. We do it with real, honest, committed inner work rather than toxic positivity, and it's the most important work you will ever do.
☆ Self-idolisation. This is my favourite one, honestly. It's treating yourself like Cher treats Cher, and architecting a life that gives you genuine daily reasons to be proud of yourself, for you and not for the grid. Your hobbies and your style and the way you spend your mornings and all the things you do just because they make you feel alive. When you build a life you genuinely idolise, everything you create reflects it, and people feel it.
☆ Self-trust. Keeping the promises you make to yourself and building such an unshakeable relationship with yourself that when you decide to do something wild, you actually believe you'll follow through... because you've got the evidence to prove it. This is what makes taking action feel natural instead of terrifying.
☆ Self-confidence. Confidence gets built by watching yourself do the things you once thought were beyond you, taking a risk on yourself and discovering you're far more capable than you ever gave yourself credit for. Every leap is a deposit into your confidence account, and it compounds.
Stages Three and Four: Self Express and Get Paid to Live
Then we turn that into content that feels like play, using your Creator Archetype so it finally fits how you’re wired to create. Taught inside Influential AF Academy.
And then the practical stuff, positioning, offers, selling in your own style and funnels that sell while you’re out living, so you make enough without the pressure. While everyone in your space is busy copying each other, you become the one doing it differently… the one people remember and follow and buy from.
Inside this pillar we work on:
☆ Your Creator Archetype. There are 7 archetypes in my Creator Archetypes System, built and refined over years of working with thousands of creators. When you know yours, you finally understand how you're wired to create and why certain strategies have always felt so wrong for you, so you can build a content rhythm that works with you instead of against you. This is a whole system built for women who want to be known for exactly who they are.
☆ Your history-making brand. A brand built on your actual personality and your actual story, one that goes so far beyond aesthetics and sets you so clearly apart from everyone else in your space that being copied starts to feel like a compliment.
☆ Your dedicated-AF community. A real community of people who are obsessed with you because you're showing up as your most magnetic, fully expressed self. That's what builds an audience that stays and buys and champions you, and it always comes back to who you are.
What’s inside
I have spent years building, teaching and living this work, and Club Wild Card is the most complete (and most fun) container I have ever created for it. Every month is built around one live masterclass, and everything else inside is designed to help you live it, build with it, and get out of your own way while you do.
Here's everything waiting for you inside.
☆ The Hot Seat: Weekly Live Coaching
Every week I show up live for you, and this is nothing like a webinar or me reading off a slide deck. You bring your real stuff, the block you can't get past or the piece of content your inner critic won't let you post, and we work through it together in real time. The women who show up to these calls consistently are the ones who transform the fastest, because there's something about being seen and coached live that no course on the internet can replicate.
☆ Members-Only Group
The women inside this community are genuinely some of the coolest people I know, and they’re here to actually do the work. The conversations, the collaborations, the moments where someone says something that completely reframes how you see yourself, that stuff is priceless. And it happens constantly.
This is also where you find the women who pick you up when you fall off the bandwagon, who remind you who you are when you forget, who make you better by being in your orbit.
☆ The Monthly Focus
This is the heart of Club Wild Card.
Every month I teach a brand new live masterclass on one big theme, and the whole month inside the club is built around it, from the Hot Seat calls to the conversations in the community.
That means you're never just collecting information, you're actually living it and building with it, and it's never the same month twice (perfect for those of us who get bored easily). You'll finish every month having genuinely shifted something, and that's what I design every masterclass around.
☆ Course Library and Resources
Immediate, full access to every course inside the Wild Card world including the Influential AF Academy, Cool AF Academy & Resources. Plus every new course I add as the club grows.
"The research assignment in the welcome module is mindblowing. This is something I had been wanting to do for such a long time, and now that I'm doing it, it's giving me so much clarity on deciding who to follow and why. I was feeling overwhelmed before now it's so much more intentional."
☆ Creator Archetype Deep Dive
Most people meet their Creator Archetype through a quiz result and a single email. Inside the club, you go so much further. You get your full archetype deep dive how you are wired to create, what naturally lights you up, why certain strategies have always felt right (or wrong) for you, the specific patterns that cause you to self-sabotage, and exactly how to build a personal brand and a content rhythm that works with your archetype rather than against it.
☆ Exclusive Content and Daily Q&A
Content and conversations that live only inside the club. Daily Q&A where I answer what is actually coming up for the community right now, not pre-planned topics, but whatever is real and alive and present for the women inside.
What's coming up inside the Club
Every month inside Club Wild Card is built around one live masterclass, which means there's always something new to get obsessed with. Join now and you're in for every single one of these. Plus instant access to the replays of every masterclass that came before.
☆ OCTOBER · ON NOW Learn how to LOCK IN This is the month we lock in, my loves. We take the life you actually want and build the identity, intention, infrastructure and iteration to make it happen, so you can finally stop overthinking the problem and start overthinking the possibility.
☆ NOVEMBER Master the Art of Long Form Content YouTube, podcasts, the whole nine yards. How to make long form content you’re genuinely proud of, including how to actually film yourself, from lighting to B-roll and all that good stuff.
☆ DECEMBER Get Paid to Exist (Money Mindset and Making Bank) Your mindset around money and how to build multiple streams of income from being exactly who you are.
Past Group Love
What it actually feels like to be the Wild Card.
I want you to close your eyes for a second and imagine being so in love with yourself and so at home in who you are that the noise just... quiets, and the inner critic who used to talk you out of everything gets so quiet you almost forget she's there.
You wake up with a head full of ideas and you actually get to make them. You film the thing and wear the outfit and try the new hobby at 45 and put all of it in your content, because your life has become the most interesting show you know.
You are too busy being genuinely fascinated by your own life and your own work and your own creative mind to spiral about whether your last post performed.
→ You wake up and you're excited. You know who you are, and you've built a relationship with yourself so solid and so genuinely obsessed that showing up online is something you want to do, because you have so much you're dying to share.
→ You create something and you post it. No three-hour caption spiral, no talking yourself out of it. You made it for you first, so you hit post and go live your life. The people who are meant to find it find it, and the community that grows around it is full of people who are obsessed with the real, fully expressed version of you.
→ You become the one everyone's watching. While everyone else in your industry follows the same formula, you're over here doing it your way, and that's exactly what makes people stop scrolling and remember your name.
And the confidence that comes from knowing yourself that deeply spills into everything, from your relationships and your creativity to your willingness to take bigger, wilder swings without the fear of failure running the show.
Your whole life starts to feel like it has more colour in it, and you get that delicious feeling of being exactly where you're supposed to be, being exactly who you're supposed to be.
That is what BTCPIK does. That is what's waiting for you inside Club Wild Card.
Frequently Asked Questions
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No, and honestly this is the most important thing to understand before you join. Club Wild Card is a mindset and personal brand membership, so the main work in here is identity work, the honest and sometimes uncomfortable work of building a relationship with yourself that’s so solid that the brand and the audience and the content and the income all grow out of it.
That said, business questions come up all the time and they’re so welcome. When you bring a pricing decision or a content question or a strategy puzzle to a Hot Seat call, we work through it together, because business blocks are almost always identity blocks underneath, and once you can see that, the strategic answer usually becomes pretty obvious.
So we’re not leading with funnels and tactics in here. We’re doing the work that makes the funnels and tactics actually click, and if that sounds like what you’ve been missing, welcome home.
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I hear this one a lot, and I want to be really honest about it. Most personal development gives you frameworks to think about, whereas BTCPIK is a philosophy you actually live, with live coaching every week, a new focus every month, my Creator Archetypes system and a whole community doing the work alongside you in real time. I’ve had women in here who’ve done years of therapy and years of coaching tell me this hit differently, and I think that’s because in here you actually go and live it.
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Yes, and honestly it’s not even close. Influencer Vibes and Influential AF were where all of this started, so you’ll recognise the philosophy, but what you didn’t have back then was me live on the calls every week, a new masterclass every month and a whole community doing it with you. So you’re not repeating yourself, you’re just going a lot deeper.
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Honestly, most members don’t “make time” for this the way you’d make time for a course, they weave it into their week. The weekly Hot Seat call is the anchor, and everything else, the courses and the community and the monthly masterclass, you dip into at whatever pace works for you. There’s a lot in here and you don’t have to rush through any of it. A few hours a week is plenty to build real momentum.
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You absolutely can. The three month minimum is there because identity work compounds, and one month just isn’t long enough for the shifts to really take root. After your first three months you can cancel whenever you like, and I won’t chase you. My hope is that you stay because you genuinely love it in here, not because you feel locked in.
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Kind of! The Hot Seat calls and the daily Q&A are where you get support that’s personal to you, so bring your real stuff, the actual post you can’t make yourself publish or the price you’re scared to say out loud. And if you want to go deeper than that, you can book a 1:1 deep dive intensive with me from inside the Club.
If not now, when?
My love, I'm not here to fear monger you, but I will say this.
The version of you that you keep imagining, the one who knows who she is and creates without the self-doubt and is getting paid to be exactly who she is, isn't waiting for more information or the perfect moment when everything finally feels ready.
She's waiting for you to get out of your own way and deal yourself in.
And every month you stay in the in-between, overthinking the problem instead of the possibility, is another month of content that doesn't quite feel like you, and another month of watching other people build the kind of life you know, deep down, you'd do in a far more interesting way.
So I want to ask you something, and I want you to sit with it instead of scrolling past.
→ Who would you be right now if you had started this work a year ago?
→ What has getting in your own way actually cost you, in your business and in your life?
→ What would happen if your wild side became the whole brand?
→ How much fun could this actually be?
What you get when you join
Club Wild Card
✦ The Monthly Masterclass, a brand new live masterclass every month · included
✦ The Hot Seat live coaching with Erin, weekly · included
✦ Members-only community · included
✦ Cool AF Academy (#BTCPIK), Influential AF Academy + resources · included
✦ Exclusive content + daily Q&A · included
✦ Every new course and resource added as the club grows · included
what you get inside
How to join
→ Monthly · $197 USD a month
3-month minimum, then cancel anytime
The way most members start. Pay-as-you-go, no long-term lock-in, full access from day one.
→ Yearly Access · $1997 USD a year
for women committed to staying a while (two months free)
Are you ready to be a Wild Card?
My love, I’ve built it the hard way and I’ve built it from pleasure, and I can tell you the second one is so much more fun, and honestly it’s the one that lasts.
You don’t have to burn yourself out to build something beautiful, and you don’t have to pick between a life you love and work you’re proud of. Come back to life first, and let me show you how to get paid to live it.
But you were never meant to blend in, and you wouldn't be here if you wanted to.
Your weird mix of passions and your refusal to follow the rules are exactly what's going to make you unforgettable, and you want to become so completely, unapologetically obsessed with who you are that you create from that place and build from that place and live from that place. And when you do, when you genuinely become the coolest person you know and let yourself be your industry's wild card, the brand and the audience and the income and the extraordinary life... they follow. They always follow.
That's the promise of this work and the promise of this club, and I would be so honoured to do it with you.